Beto | Shop Manager & Mentor Barber | Berkeley & Castro Valley, CA
Beto is an East Bay native and a cornerstone of the Berkeley men’s grooming community. As the Shop Manager and Mentor Barber at Mark-Jason Solofa Men’s Grooming, Beto brings a wealth of elite experience curated at some of Northern California’s most prominent traditional barber shops.
Barbering is in Beto’s blood—literally. As a third-generation craftsman, his journey began with his grandfather, a lifelong barber in Mexico. Today, Beto honors that heritage by blending Old World craftsmanship with modern precision.
Specialist in Traditional & Classic Men's Styles
While many know Beto as a premier Pompadour specialist, his technical mastery extends to a full range of premium grooming services, including:
Traditional Haircuts: Expertly executed tapers, fades, and classic silhouettes.
Beard Design & Sculpting: Tailored shaping for the modern gentleman.
Luxury Straight Razor Shaves: The ultimate grooming experience featuring hot towels and precision blade work.
Style Mentorship: As a Mentor Barber, Beto not only cuts hair but also shapes the next generation of East Bay talent
The Experience: Meticulous Detail & Aloha Spirit
Beto is defined by his meticulous attention to detail and a friendly, welcoming disposition. Whether you are a regular or a first-time guest, his passion for the craft is evident from the moment you sit in his chair. He believes that a haircut is more than a service—it’s an opportunity for fellowship and community.
Book Your Premium Grooming Appointment
Ready to elevate your look with one of the best barbers in Berkeley? Beto is available for appointments at our Berkeley location.